When speaking before reporters to announce a new training kit sponsor deal worth £16 million per-season between Liverpool and Indonesian airline Garuda Liverpool managing director Ian Ayre claimed that the club would always be competitive in bringing in new players despite the disappointment of seeing January target Mohamed Salah sign for Chelsea rather than Liverpool.
“We haven’t been held back from completing a deal, the player (Salah) has decided he doesn’t want to come to Liverpool,” the Liverpool Echo quotes Ayre as saying. “We will always compete and know the value of a player and how far we are prepared to go.
“That is something myself, Brendan and others involved in that discuss regularly. We won’t over pay but when the right player is available and wants to be at Liverpool they will be here and our success previously shows that.
“There is no one not here because we didn’t do what we needed to do. There has been no lack of ambition or effort on our part. We will win some and lose some, that is the case in every transfer window.”