If you had to pick one day to advertise on Sky Sports News you would be hard pressed to find a better day than the final day of the summer football transfer season as millions of fans across the country tune in to see who is coming in and who is going out.
Sky know of course that this is a premium day to advertise on their channel, but one crafty wheelie bin company got some great free advertising after pulling a stunt outside of Arsenals training ground that you can see in the video below.
Brilliant.